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Tampa, FL (PRWEB) September 27, 2012

Marketdata Enterprises is a 33-year old market research firm that has tracked the U.S. weight loss market and published in-depth studies about it and all its market segments since 1989.

?Marketdata’s research shows that there are several untapped but potentially large markets and demographics that are being under-served by the major diet companies. In this dog eat dog competitive market, the key to future strong growth in a weak economy will be to move beyond the mass market to non-traditional distribution channels and more custom programs,? according to Research Director, John LaRosa.

The “core” weight loss market–consisting of medical & commercial programs, diet drugs, diet foods, and retail diet products is worth about $ 12 billion/year. Marketdata analysts think that by tapping certain niches listed below, one could add 20% of that number ($ 2.4 billion) to that figure.

Retail Health Clinics & Other Sites

These 1,400 health mini-clinics are popping up more often in drug store chains such as CVS and Walgreens, as well as supermarket and big box mass merchants. Their numbers are expected to nearly double to 2,700 by 2016, fueled by the implementation of the Affordable Care Act in 2014.

The clinics handle a variety of minor ailments such as strep throats, ear infections, as well as flu shots and school physicals. However, they are quickly expanding into other areas like diabetes monitoring, and yes, weight loss. The thing these clinics have in common is that profit margins are slim and demand is seasonal, peaking in the Fall with flu shots. They want to change that, and smooth out demand during other months.

The perfect fit? – selling weight loss programs. which can tip the scales for the clinics toward profitability. Walmart alone has the potential to add hundreds of clinics to its stores per year. Retail clinics are run by Nurse Practitioners and Physicians Assistants, who can easily provide detailed diet program info, get people registered, and even do counseling.

Other untapped sites include upscale shopping malls, and partnerships with OB/gyn offices. What healthcare professional serves more women than OB/gyns? Women love to shop, so why don?t we see weight loss centers or at least kiosks in shopping malls?

The Hispanic & Afro-American Markets

According to the American Obesity Association, overweight and obesity disproportionately affect Hispanics and African Americans. CDC data show that 72% of Hispanics, 84% of African Americans and 68% of non-Hispanic Whites are overweight or obese.

?The rates of obesity among African Americans and Hispanic groups in the U.S. tend to be higher than obesity rates among whites,? according to the Center for Weight and Eating Disorders.

According to the research, Hispanics and African Americans are not as likely to use commercial weight loss programs in which clients go to meetings. Instead, they are more likely to exercise and use unproven weight loss supplements, such as herbs or plant extracts. Why? How many weight loss companies have bilingual group leaders or counselors, or special sessions for Spanish speaking dieters? What about meal plans customized to the foods they like in their culture? Clearly, a lot more could be done.

Regardless of their perceptions of weight and beauty, Hispanics are equally as likely as non-Hispanics to be dieting. Hispanics are 60% more likely than non-Hispanic Whites to say they?ve tried a couple of different weight loss approaches but haven?t found the one that works best for them. They?re also significantly more likely than non-Hispanics to say that the biggest barriers to weight loss are that they can?t figure out the best way to lose weight and they don?t know how to prepare nutritious meals.

The Adolescent Market

In the 1960s and 1970s, there were more weight loss ?camps? for overweight teens. Why haven?t more of these popped up, as the adolescent obesity rates continue to rise? Do weight loss companies have special programs for teens? If not, why not? Why aren?t there any teens used as role models in diet program advertising?

Worksite Programs

Weight Watchers reported that it’s At Work business accounted for about 12% of its North American meeting attendance. Based on Weight Watchers North American revenues last year (47% of total revenues), we figure that they do $ 129 million for at-work programs. Jenny Craig? corporate business represents 8-10% of its total (estimated $ 454 million in 2011). NutriSystem does not report its corporate business figures, but if we assume 10% of revenues from corporations, they?d do about $ 40 million. Add this up and Marketdata estimates that at-work diet programs in the U.S. is at least a $ 210 million market–just for the top three diet companies. The market is obviously worth more when adding in all other medical and commercial diet companies that serve corporations.

MARKETDATA?S DIET MARKET TELE-CONSULTING

Teleconference services. Want to pick the brains and pass your ideas past the nation?s leading weight loss business consultant for an hour? Mr. LaRosa is available for $ 199/hr. and will discuss any diet market segment or company, with accompanying PowerPoints or other slides one can use and keep. Invite the whole team, to evaluate marketing plans, competitors, to size up a diet company stock, or talk about a new start-up. The call will be confidential.

MARKETDATA DIET MARKET REPORTS ? NEW PACKAGE PRICING

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Kingston, NY (PRWEB) May 10, 2012

In addition to presentations by several nationally recognized authorities on weight control, the main stage speakers will address the benefits of maintaining an ideal weight for overall health and wellness. Two top Harvard Medical School physicians and noted authors, Dr. Marie Pasinski (neurologist) and Dr. Malissa Wood (cardiologist), will discuss the importance of a healthy lifestyle, including weight control, on heart and brain health. Experts will be available throughout the event for Q&A. This year’s Expo will also spotlight events geared to men and children. Raffle prizes will include a NordicTrack AudioStrider 990 PRO valued at $ 1499 and a spin bike.

The annual Expo attracts well over 5,000 visitors, offering more than 20 free health screenings and over 75 interactive attractions, including expert speakers, workshops, fitness demos, chef demos, spa services, and a healthy food court. Around 125 exhibitor booths and informational tables related to health and well-being participate. Visitors receive complimentary bags filled with health and wellness products and information.

The 2012 Expo theme “Weight Loss for Wellness: Lose Weight, Feel Great,” was developed with our nation’s ? and our region’s ? ever-alarming obesity rates in mind. (The New York State Health Department’s most recent statistics indicate that 59.6 percent of Ulster County adults and 62.6 percent of Dutchess County adults are obese or overweight.) Obesity is often accompanied by chronic diseases such as diabetes and heart disease. Lifestyle changes required to achieve and maintain weight loss can be challenging. At any point in time, one in three women and one in five men in the United States are on some kind of diet, according to registered dietician and nationally recognized nutrition expert Mary Hartley, one of this year’s main stage speakers. “These diets produce short-term weight loss but two or three years later 95 percent of traditional dieters regain the weight,” she says.

This year’s main stage speakers will include:

Mary Hartley, a registered dietitian, writer and leader in the nutrition field, will discuss the concept of “Intuitive Eating,” a non-diet approach to weight-loss that “shifts the paradigm from weight-loss to wellness, from food fear to food pleasure and from body dissatisfaction to body trust.” Hartley is the former Director of Nutrition for CalorieCount.com, a diet website owned by The New York Times. Hartley helped develop the website, which aids members in managing their diets and weight, and wrote the popular Ask Mary, your personal nutritionist column.

Dr. Marie Pasinski, a staff neurologist at Massachusetts General Hospital and a faculty member at Harvard Medical School, is the author of Boost Your Brain Power and Beautiful Brain, Beautiful You – 7 Steps to a Better, Smarter Younger You. She believes the key to changing our lives for the better involves improving our brains. Pasinski will present a program for keeping our brains in peak condition, training them with the same intent as elite athletes train their bodies;

Jessica Smith, a nationally-recognized fitness and lifestyle expert and promoter of the “10-Minute Solution” and author of Thin in 10, will discuss how exercising in short clips can improve our health and wellbeing and also fit into our lifestyle. The featured fitness expert on over 40 million boxes of Special K products, Smith has starred in 13 best-selling fitness DVD’s since 2005;

Dr. Malissa Wood, a clinical cardiologist and staff physician in the Cardiac Ultrasound Laboratory at Massachusetts General Hospital in Boston, will present her new book, Smart at Heart: A Holistic 10-Step Approach to Preventing and Healing Heart Disease. Her approach bridges the gap between the physical, emotional and spiritual needs of a healthy heart and delivers a toolbox of new scientific findings on what women at risk of heart disease can do to improve their own health;

Diane Carbonell, one of the nation’s top weight-loss bloggers, is a formerly obese 300-pound mom who lost 150 pounds and has kept it off for 14 years. Carbonell will share her “Fit to the Finish” plan for weight loss that focuses on the percentage of fat in our diets, exercise and portion size;

Jennifer Rumple, the Biggest Loser At Home Winner from “Biggest Loser Season Twelve,” will discuss losing 145 pounds while battling a serious knee injury on The Ranch. Jennifer weighed her heaviest at 365 pounds on her 39th birthday. Now 40 and 180 pounds lighter, she feels her new, healthy lifestyle and physical body finally match who she is on the inside. She’s dedicated to inspiring others to make smart choices about nutrition and fitness and to live the most healthy, happy and amazing life possible;

Bernie Salazar, the Biggest Loser At Home Winner from “Biggest Loser Season Five”, is now committed to helping combat the childhood obesity epidemic that is literally weighing down our nation’s kids. His book Monstercise focuses on getting kids up and active by encouraging them to use their imagination as they participate in a series of fun and exciting movements with the help of an imaginary little monster named Frank;

Michael Tischler, DDS, a dentist with a private practice in Woodstock, will discuss gum disease and overall health, eating disorders and oral issues for women, pregnancy and oral health, and healthy dental self-esteem.

Liz Neporent, a health and fitness expert, writer and social media consultant, will also moderate a panel of the main stage speakers in the afternoon, giving the audience additional time to ask questions. Neporent is a regular contributor to ABC News where her influential online Reporter?s Notebook series covers a diversity of health topics such as the psychology of barefoot running and obesity in fruit flies. She is author and coauthor of more than 15 health books including Fitness for Dummies, now in its 4th edition and Weight Training for Dummies, now in its 3rd edition.

In addition to the main stage speakers, workshops on a variety of topics will be offered during the day, including: Management of Infertility and da Vinci Robotics, Myths and Facts of the Supplement Industry, Living Well in Spite of Endometriosis, and You Have The Power to Heal Yourself. Eight fitness demonstrations will also take place throughout the Expo, among them: Body Flow, Zumba and Zumba Gold for Seniors, Smart Bells, Dance Like No One is Watching, along with others in cooperation with the YMCA and MAC Fitness. More than half a dozen chefs will offer cooking demonstrations.

Held at Tech City in previous years, this year’s Expo is moving to its new location at the M. Clifford Miller School because the increased space and layout there are better suited to main stage needs, cooking facilities, weight and fitness rooms and the ever-growing number of health and fitness professionals and exhibitors who will be participating, according to Dr. Debra Karnasciewicz, founder and director of the not-for-profit Women’s Health and Fitness Foundation and the Expo.

Event details including online tickets and up-to-the-minute schedules can be found at http://www.womenshealthexpo.com.