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Pensacola, FL (PRWEB) July 12, 2012

Napier Inc. has been a leading name in custom home construction in the Pensacola, Florida area for decades. As times change and technology advances, the company realized that customers were wanting to interact with it in new ways. This is what led Napier Inc. to develop a brand new website that features a suite of interactive tools that greatly benefit both the company and its clients.

The new website will feature a new level of interactivity. Napier Inc. had the website built with the goal of engaging and informing potential customers in ways not possible only a few years ago. The website also makes it easier for Napier Inc. to provide a centralized location for information it believes customers will find useful.

One of the most fundamental changes to company-customer interaction in recent years has been the explosion of Facebook. Napier Inc. plans on taking full advantage of this new technology. By sharing photos and experiences through Facebook, the company is able to let customers and potential customers have a more intimate look at what the company has to offer.

The company also believes Facebook will be an invaluable source for referrals. The company owner said, “In today’s evolving market and economy, it is incumbent on any business wishing to properly market itself to become involved in social media. It is by far the best and most economical method to reach the largest number of potential customers.”

Napier Inc. has also become more visible online by partnering with LocalEdge Media that specialize in search engine optimization and search engine marketing, so that customers will have no problem finding the company through search engines. For further information about Napier Inc. products and services, visit their website at http://www.napierinc.com.

About the company:

Philip Napier has been the President and CEO of Napier Inc. since 1982. His “hands on” philosophy towards all our projects has allowed him to emerge as the premier builder of custom homes in Northwest Florida. Napier Inc., promises to go the extra miles to build their clients’ new homes with the care and attention to detail that they are entitled! For more information visit their website at http://www.napierincfl.com.

Cleveland, Ohio (PRWEB) January 05, 2012

The fastest growing segment of our population is the 85 and older group. By 2030 the number of people aged 65+ is expected to rise by 101% bringing their numbers to 72.1 million. In contrast, the number of family members available to provide care for this large population is expected to increase by only 25%. Approximately two million caregivers are needed now and at least that many more will be needed in the next twenty years.

The impressive increase in life expectancy (which was just 49 at the turn of the 20th century according to a 2006 CRS Report for Congress) brings a new onset of challenges. As we age, conditions for chronic illnesses worsen making care providing more difficult and stressful. In 2002, more than one quarter (26.6%) of the adult population provided care for a chronically ill, disabled or aged family member or friend. This translates to more than 50 million people involved in caregiving.

?At home caregiving is becoming increasingly more difficult for family members,? says Dr. Cathleen Carr, Founder and Executive Director of CertifiedCare. ?With lack of training and expertise, it can even be dangerous. The exploding numbers in the elderly population and the increased difficulties in caring for them means that the demand for caregivers is expected and needed to increase.?

There are several trends that are emerging due to this massive growth in the elderly population:

1)