Posts Tagged ‘Marketing’


Brenneco Fire Protection Marks One-Year Anniversary of Unconventional Approach to Marketing Fire Inspection Services

Tuesday, December 18th, 2012


Flora, Indiana (PRWEB) December 13, 2012

This month marks the one-year anniversary of Brenneco Fire Protection?s Sprinky Award. Named after Brenneco?s own fire protection dog, this nontraditional marketing initiative has helped build clients? commitment to doing what?s right when it comes to fire protection.

The award is a new take on the traditional loyalty rewards program. Since December 2011, Brenneco?s Sprinky Award-winning clients have received recognition through an e-newsletter, press releases, social media updates, YouTube videos and blog posts produced and distributed by Brenneco Fire Protection. Many clients have also enjoyed media recognition, all of which result in the building of goodwill within the client organization and throughout the community.

?Here at Brenneco, we are all about advancing fire safety. Doing the minimum requirements is just that ? the minimum. We want to encourage our clients to continue to go the extra mile to protect their people and facility, so we instituted an award they can proudly display,? says Eric Flora, owner of Brenneco Fire Protection. ?The Sprinky Award serves as a reminder to the entire organization that they are part of a group committed to doing things right.?

The award, a handsome metal plaque engraved with the winner?s name, recognizes clients who go above and beyond to protect their organization from the threat of fire. This means the client exceeds what is expected of them as it relates to the fire code by taking special measures to ensure the safety of their clients, employees and building from fire damage.

Sprinky Award winners include the following:

QuickMedical Announces Successful Sales and Marketing Results for 2012

Thursday, December 13th, 2012


Issaquah, WA (PRWEB) December 11, 2012

QuickMedical continues to surpass sales goals by incorporating fundamental marketing and sales strategies. The basic sales and marketing activities that helped to grow the company in the past, continues to help the company grow sales and market share in 2012.

“One of the fundamental reasons why we have continued to grow at 25% per year over the last 10 years is because we control our growth,” said Loren Timmons, Marketing Director at QuickMedical. “We measure much of our performance by asking our customers how we’re doing. Growing too fast or in the wrong direction will increase customer complaints, reduce sales, and in the long-term hurt the company’s reputation; out of control growth is a cancer.”

QuickMedical has taken steps to add new technology software that increases security for their on-line order processing service. They have added a paperless accounting system to help reduce cost and continue to hire more sales and customer service personnel.

Mr. Timmons concluded, “QuickMedical made the decision a number of years ago that they would aggressively pursue new business opportunities, private labeling (QM-Elite) and build a satisfied, but more importantly, loyal customer following. I believe that through our past hard work, an aggressive internet and print marketing campaign, and by adhering to fundamental sales and marketing concepts, QuickMedical will continue to grow and be profitable for years to come.

Presently QuickMedical is in the process of adding more facilities to handle the additional space needed to accommodate the nearly 40,000 products available through their website. In 2012 alone, QuickMedical added another 10,000 SKU’s to both their Government Sales and Commercial Sales product offerings.

“In good or bad economic times, our focus at QuickMedical has been to expand our product lines, increase our marketing and co-marketing effort, build long-term customer relationships, and sell outside of our comfort zone” said Scott Hanna, CEO at QuickMedical. “We provide added value to our existing services while meeting ongoing customer requests for new products that increase distribution channels and reduce cost.”

About QuickMedical:

Established in 1993 as a veteran owned company, QuickMedical is a leader in the distribution and sale of medical supplies and equipment to the health care community. With great pricing, same day shipping and a low price guarantee, QuickMedical has the professional medical equipment used by healthcare professionals, industry and home. Click here to view our specials and sale items.







Missouri Announces State Will Receive $15 Million in Settlement Money from Abbott Laboratories for Alleged Illegal Depakote Marketing Practices

Wednesday, June 20th, 2012

(PRWEB) June 11, 2012

The Consumer Justice Foundation, a for-profit corporation whose staff is comprised of a team of professional consumer advocates, dedicates its time to providing the public with free online informational resources regarding the potential dangers of using certain prescription medications. The CJF hereby alerts the public that the State of Missouri has announced that it will receive $ 15 million as part of the overall $ 1.5 billion settlement different levels of government have reached with Abbott Laboratories. This settlement was reached because Abbott allegedly engaged in illegal marketing practices with regards to its anticonvulsant medication Depakote.

While there was no civil lawsuit or charges filed against Abbott Laboratories and therefore no official court citation, the company had been engaged in settlement negotiations with Attorneys General from around the United States as well as with the federal Department of Justice before coming to an agreement that required Abbott Laboratories to pay a total of $ 1.5 billion in fines and civil settlements. A total of $ 700 million of that payment is to be divided between the states.

The issue that led to this settlement negotiation was the allegation that Abbott Laboratories was engaging in illegal marketing practices of Depakote that are known as ?off-label? marketing tactics. Specifically, off-label marketing tactics involve marketing a medication for purposes that have not been approved by the FDA. Abbott was accused of marketing Depakote for uses that included schizophrenia, agitated dementia and autism. This off-label marketing allegedly took place between the years of 1998 and 2008.

In addition, this Depakote settlement resolves allegations that Abbott Laboratories improperly marketed the medication in places such as nursing homes and that the company made illegal payments to health care professionals and long-term care pharmacy providers to induce them to promote and to prescribe Depakote despite the risks associated with Depakote side effects.

About the Consumer Justice Foundation

The Consumer Justice Foundation, whose Web site is located at http://www.consumerjusticefoundation.com, is a public resource that’s been built and maintained by a group of concerned professionals who want to provide general information for consumers regarding the potential dangers involved with the use of Depakote while pregnant. This resource is not to be considered as medical or legal advice, which should only be dispensed by a licensed medical doctor or a Depakote lawyer.