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Atlanta, GA (PRWEB) October 16, 2012

Response Mine Interactive (RMI), a digital marketing agency founded on direct response principles focused holistically on driving category leading ROI for brands, announces the results of a study conducted online nationwide by Harris Interactive on behalf of Response Mine Interactive from September 4 -6, 2012 among 2,310 U.S. adults aged 18 and older.

U.S. adults were asked if they believed the United States is better off today than it was 4 years ago, and nearly 1 in 3 (32 percent) U.S. adults age 48 and older believe we are. Only 34 percent of those age 55 and older thinks the United States is better off today than it was 4 years ago. When asked about the effects a new President will have on their nest egg, 51 percent of adults age 48 and older think the election of a new President will have a very/somewhat positive effect on their retirement plans/nest egg.

?As a company dedicated to helping marketers communicate with boomers and seniors, we seek to understand how they anticipate the upcoming election affecting them,? said Ken Robbins, founder and CEO of Response Mine. ?During the next presidential term, 14.6MM Americans will turn 65. With many Americans staring in the face of under-funded retirement and emerging from the erosion of home equity over the last five years, this election weighs heavily. Companies who acknowledge and address the financial realities of their mature market customers will prosper as the aging wave hits.?

Politics

In addition to the Harris Interactive study, Response Mine Interactive conducted its own survey among its internal database of mature market respondents with noteworthy results. A significant majority (89 percent) of respondents from the RMI survey intend to vote in the upcoming presidential elections. Among those, 80 percent are certain about their preferred candidate with 49 percent planning to vote for Romney and 38 percent for President Obama. The RMI survey discovered that the older the respondent, the higher the likelihood that he/she will vote for Romney in November.

Respondents of nearly all age groups indicated health care reform as the most important election issue. The group of 88 years old and older indicated Social Security as their most important election related issue.
More than half of participants cited TV as the primary source in which they receive information regarding upcoming elections and candidate platforms. Fox News was cited as the primary news source for all age groups.

Harris Interactive Survey Methodology

Harris Interactive conducted the survey online within the United States on behalf of Response Mine Interactive from September 4-6, 2012 among 2,310 adults ages 18 and older, among whom 1,181 are adults age 48+. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Christy Olliff at colliff(at)trevelinokeller(dot)com.

RMI Survey Methodology

The Response Mine Interactive (RMI) self conducted survey utilized the company?s mature market internal database. RMI used both telephone and online surveys to collect the data needed, and 434 respondents were contacted via telephone and 214 respondents completed an identical survey through email. RMI began collecting data on August 7, 2012 and completed on August 13, 2012. All responses were compiled and analyzed qualitatively and quantitatively. Findings for total respondents are significant at a 95% confidence level and with a +/- 3.72% margin of error.

About Harris Interactive

Harris Interactive is one of the world?s leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris possesses expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client?s research investment. Serving clients in over 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us ? and our clients ? stay ahead of what?s next. For more information, please visit http://www.harrisinteractive.com.

About Response Mine Interactive

Response Mine Interactive (RMI), a digital marketing services firm founded on direct response principles, which focuses holistically on achieving online category domination for brands. Dedicated to ROI through media driven efficiencies, RMI has generated billions of dollars in revenue for leading brands in the ecommerce, seniors, healthcare, retail, travel and home services markets. For more information, visit http://www.responsemine.com or call 404-233-0370 x318.

Los Angeles, CA (PRWEB) November 30, 2011

A new study released today by the Williams Institute found that five percent of dental offices in Los Angeles County have a blanket policy of refusing dental services to People Living with HIV/AIDS (PLWHA).

The study also found that an additional 5% of dental providers would treat PLWHA differently than other patients in ways that could potentially violate anti-discrimination laws. Examples of such different treatment include only providing the most basic of services to PLWHA, such as a cleaning, or only treating them on certain days of the week or in an isolated room.

?Thirty years into the epidemic, HIV-positive patients continue to face discrimination when accessing dental care,? says study co-author Brad Sears, Roberta A. Conroy Scholar of Law and Executive Director of the Williams Institute. ?While it is definitely encouraging that 90% of dentists in Los Angeles County do treat HIV-positive patients, it is likely that the rate of discrimination is higher in other parts of the country.?

The study used trained ?testers,? researchers who called dental offices posing as potential new HIV-positive patients, to measure the level of HIV-discrimination. In total, 612 dental offices in Los Angeles County were contacted in 2007 and 2008. Calls to the offices were made in English and Spanish, and by callers who said they had private dental insurance as well as Denti-Cal, a dental benefit tied to California?s Medicaid program (that was largely de-funded in 2009).

The study also found that the rate of dentists having unlawful blanket policies of refusing service to PLWHA is lower than that of other health care providers that have been previously studied. Similar studies of health care providers in Los Angeles County conducted by Sears between 2003 and 2006 found that 55% of obstetricians, 46% of skilled nursing facilities, and 25% of plastic surgeons had such policies.

?The study suggests that consistent legal enforcement and education efforts, both during dental school and afterwards, have had a positive effect on dentists, and have thus created expanded access to care for PLWHA,? says Sears.

The most common reasons that the dentists gave for refusing to accept HIV-positive patient were that the dental office was not equipped to treat HIV-positive patients and that extra infection control precautions would be required.

?Dentists can treat HIV-positive patients safely and effectively,? says study co-author Fariba S. Younai, Professor of Clinical Sciences & Vice Chair, Division of Oral Biology and Medicine, UCLA School of Dentistry. ?The same standard infection control precautions should be used with all patients and every patient should be treated as if they had a blood borne disease. Thus, every dental office should be equipped to treat HIV-positive patients.?

Despite the overall lower rate of discrimination, the study found that levels of discrimination were twice as high for PLWHA who had Denti-Cal as opposed to private dental insurance. In addition, dentists who were older and who did not go to dental school in the United States were more likely to provide a discriminatory response.

Rates of discrimination were also higher in areas of Los Angeles County with higher rates of HIV-infection, and with more low-income people, people of color and women among the infected. Specifically, rates of discrimination were significantly higher in the San Gabriel Valley and South Public Health Service Planning Areas (SPAs), as compared to other parts of Los Angeles County.

?The findings indicate that training and education efforts over the past 20 years have had a positive effect. Many of the dental clinics tested responded with affirmations such as, ?Of course we would accept you -we do not discriminate here.? However, the data also suggest the need for more targeted education efforts to ensure equal access to dental services for all PLWHA,? says study co-author Tom Donohoe, Associate Professor of Family Medicine at UCLA?s David Geffen School of Medicine and Director, UCLA/Pacific AIDS Education and Training Center.

About the Williams Institute

The Williams Institute advances sexual orientation law and public policy through rigorous, independent research and scholarship, and disseminates it to judges, legislators, policymakers, media and the public. A national think tank at UCLA Law, the Williams Institute produces high quality research with real-world relevance. For more information, go to: http://www.law.ucla.edu/williamsinstitute/home.html

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